Layer 01
The Household
The smallest doll. Where habits are formed — passwords, screen-time agreements, the fridge-door incident card. Everything else nests on top of this.
The Framework
The Mamushka Cyber Model.
Cyber safety, nested like the dolls. Four layers, each holding the one before it. A framework for thinking about digital risk the way Africans actually live — at home first, then outward.
Whitepaper in production · Q2 2026
Layer 02
The Community
Schools, churches, savings groups, WhatsApp circles. The places where scams travel fastest — and where good practice spreads even faster, when it's local.
Layer 03
The Institution
Banks, NGOs, telcos, hospitals. The people who work here are the same people from the household and the community — they don't change at the office door.
Layer 04
The Nation
Policy, regulation, and the digital public infrastructure we all depend on. The outermost doll holds everything else — and only works if the inner ones do.
Bring it to your team
Workshops, keynotes,
and the full whitepaper.
The model is being delivered as a workshop series and a keynote across banks, NGOs, and schools. The whitepaper drops mid-2026.